::Research:: The Webstation of Sahid Nugroho

RESEARCH

Nugroho, S.S. (2009), "Perceptual Map of Indonesian 2009 Presidential Election," Majalah Kabare ,Edisi XXCIV, Tahun VII, Juni, Yogyakarta: PT. Kabare Jogja Media Pariwara.

Nugroho, S.S. (2009), "Community Attitude Toward Bicycle Route Development Plan in Jogjakarta," Research Report, PPM FEB-UGM.

Nugroho, S.S., Pramita, S., Junaedi, S. (2008), "Market Survey of New LPG Product," Research Report, PT. Pertamina.

Nugroho, S.S., Rosari, R. (2007), "Need Survey Toward Universitas Gadjah Mada," Research Report, Hi-Link Project UGM, Indonesia.

Nugroho, S.S., “The impact of county of origin, product familiarity, product involvement on product evaluation,” Disertation (2005), DBA Program, Maastricht School of Management at Maastricht, the Netherlands.

Nugroho, S.S. (2000), “Export behavior of small Indonesian exporting firms: the case study of art & craft industries, “ Master Thesis, Master of Science in International Business, University of Groningen, The Netherlands.

Nugroho, S.S. (1997) “Brand efficiency and concept testing of Timor (The Indonesian National Car),” Kelola No 15 / VI, Yogyakarta: Master of Management Program, Gadjah Mada University.

Harsono, Nugroho, S.S. & W.S. Ciptono (1996), “Social view of entrepreneurship in Indonesia ,” Research Report, The Ministry of Cooperative & Small Business Development, Republic of Indonesia.

Harsono, Nugroho, S.S. & W.S. Ciptono (1996), “Cultural aspect of entrepreneurship in Indonesia,” Research Report, The Ministry of Cooperative & Small Business Development, Republic of Indonesia.

Nugroho, S.S. (1995) “DEA analysis and brand efficiency measurement,” Kelola No 9 / V, Yogyakarta: Master of Management Program, Universitas Gadjah Mada.

Nugroho, S.S. (1992), “Efficiency measurement of cooperatives in the Province of Yogyakarta ,” Undergraduate Thesis, The Department of Management, Faculty of Economics, Universitas Gadjah Mada.

RESEARCH STUDENTS UNDER MY SUPERVISION (in the last 3 years)

Tahun	Pembimbingan
2009	Lusia Permita Sari (2009), “Analisis Faktor-Faktor Yang Mempengaruhi Sikap Konsumen Terhadap Webstore,” Skripsi Sarjana, FEB-UGM.
	Andro Desna Sagita (2009), “Analisis Keefektifan Internet Social Networkking Sebagai Media E-Marketing Communication,” Tesis Magister Manajemen, FEB-UGM.
	Agnes Damayanti (2009), “Analisis Atribut Yang Mempengaruhi Preferensi Pembelian Tiket Pesawat Garuda Indonesia Secara Online,” Tesis Magister Manajemen, FEB-UGM.
	Cindy Febriana (2009), “Analisis Pengaruh Retail Store Image Terhadap Store Loyalty,” Tesis Magister Manajemen, FEB-UGM.
	Candra Mei Ekawati (2009),” An Investigation of Customer Loyalty on National Brand versus Private Label Brand”, Tesis Magister Manajemen, FEB-UGM.

2008	Titin Ekowati (2008), “Pengaruh Recreational Shopper Identity pada Shopping Enjoyment yang Dimoderasi oleh Gender,” Tesis Magister Sains, FEB-UGM.
	Ahmad Mujahid (2008), “Analisis Pengaruh Asosiasi Merek Terhadap Respon Konsumen Batik,” Tesis Magister Sains, FEB-UGM.
	Budiyanto (2008), “Analisis Pengaruh Asosiasi Merek pada Respon Konsumen untuk Produk Hedonik dan Utilitarian,” Tesis Magister Sains, FEB-UGM.
	Erwan Sudiwijaya (2008), “Ekuitas Merek Di Balik Secangkir Kopi Starbucks: Pengaruh Loyalitas Merek, Kesadaran Merek, Asosiasi Merek dan Kualitas Yang Diharapkan Pada Ekuitas Merek,” Tesis Magister Manajemen, FEB-UGM.
	Umardhana Arifuddin (2008), “Analisis Pelayanan Yang Diberikan Bus Trans Jogja Terhadap Kepuasan Pelanggan Ditinjau Dari Dimensi Kualitas Jasa,” Tesis Magister Manajemen, FEB-UGM.
	Rama Indra KS (2008), “Pengaruh Persepsi Harga dan Perilaku Konsumen Dalam Pembelian Produk Sepeda Motor,” Skripsi Sarjana, FEB-UGM.
	Elfin Poespo Kusumoasmoro (2008), “Analisis Pengaruh Kepuasan Konsumen dan Persepsi Kualitas pada Purchase Intention Produk Notebook,” Skripsi Sarjana, FEB-UGM.
	Fahmy Sukma Adisaputra (2008), “Perbedaan Pengaruh Faktor-Faktor Penilaian Merek Terhadap Brand Trust dan Pengaruh Brand Trust Terhadap Brand Loyalty, pada Produk Public dan Private,” Skripsi Sarjana, FEB-UGM.
	Ummu Hafizhah (2008), “Analisis Positioning Produk Pemutih Wajah Olay di Yogyakarta,” Skripsi Sarjana, FEB-UGM.

2007	Piji Pakarti (2007), “Televisi & Sosialisasi Konsumen Anak,” Tesis Magister Sains, FEB-UGM.
	Rita (2007), “Efek Direct Model’s Influence Pada Materialism dan Marketplace Knowledge Periode Remaja Akhir,” Tesis Magister Sains, FEB-UGM.
	Fajar Sugianto (2007), “Tingkat Penerimaan Konsumen Terhadap Product Placement Di Film Berdasarkan Perbedaan Individu,” Skripsi Sarjana, FEB-UGM.
	Nelfa Tyas Pittaloka (2007), “Hubungan Antara Sikap Terhadap Program Loyalitas, Kepuasan Pelanggan, dan Customer Rentetion,” Skripsi Sarjana, FEB-UGM.
	Diah Nuraini (2007), “Pengaruh harga Produk, Risiko Persepsian, dan Kualitas Persepsian Terhadap Niat Pembelian Produk,” Skripsi Sarjana, FEB-UGM.
	Fansuri (2007), “Segmentasi Pasar Pengguna Jasa Operator Telpon Seluler,” Skripsi Sarjana, FEB-UGM.
	Fitri Haryati (2007), “Analisis Positioning Bank Muamalat Di Yogyakarta,” Skripsi Sarjana, FEB-UGM.

2006	Kuntari Erimurti (2006), “Pengaruh Need to Closure pada Keyakinan Memilih Produk di Internet,” Proposal Disertasi Doktor, FEB-UGM.
	Gancar Pramantyo (2006), “Pemodelan Proses Pengambilan Keputusan Pembelian Impuls Dengan Pendekatan Rantai Kausal Kotler,” Proposal Disertasi Doktor, FEB-UGM.
	Arif Nusianto (2006), “Analisis Positioning Supermarket di Yogyakarta,” Skripsi Sarjana, FEB-UGM.
	Yustinus Juniawan Nugroho (2006), “Analisis Pengaruh Pesan Bahaya Merokok Pada Kemasan Rokok Terhadap Perilaku Merokok,” Skripsi Sarjana, FEB-UGM.

@ 2007 Sahid Nugroho